About
Built by athletes.
For everyone who trains.
Onyx Performance exists because elite-level programming, coaching and education should not be locked behind a $200/month subscription or a private DM to an influencer. We're a team of competing athletes building the platform we wished we'd had when we started.
What we believe
Real coaches. Real platforms.
Every Onyx program is written by athletes who actively compete or train alongside competitors - strongman, powerlifting, bodybuilding, boxing, running. No marketers in disguise.
Free where it should be free.
The exercise library, articles and recipes are free forever. We only charge for programming and coaching - the work that genuinely takes our time.
Sustainable over flashy.
We don't sell 6-week shreds or magic supplements. We build the boring, consistent training and nutrition systems that compound for decades.
Train hard. Live well.
Performance is the point - but only because a strong, healthy body lets you show up better everywhere else in your life.
The story so far
The idea
Simen sketches the first version of Onyx after years of paying for templates that didn't fit his strongman training.
Coaches join
Lars, Thiago, Trym and Michael come on board - every discipline covered from one team.
Public launch
Free exercise library, recipes, articles and the first wave of premium programs go live. App in soft launch.
The Onyx app
Full workout tracking, video logging and coach messaging - coming soon to iOS and Android.
Want to train with us?
Browse programs, meet a coach, or just dig into the free library.